About

A story is a memory, and a memory is a story.
Created by Lynne Kooij, Yookl was born from a love of words and a yearning to capture memories before they fade.
A continuation from her first stationery brand, Journeys by Lynne Kooij, Yookl, will encourage you to capture life at this moment so you can look back on the years gone by time and time again.
When it comes to documenting the moments in your life, whether big or small, we believe that everyone should have a place to keep their stories, memories, and musings.
From new parents recording their baby’s milestones, to brides keeping track of their wedding planning journey to the big day, to sentimental souls journaling each morning or night, Yookl milestone journals have helped individuals from all walks of life to stop and remember the important things.
Designed with careful thought and intention, each Yookl product has a story behind it.
Positive words of affirmation and prompts found their way onto every journal and its pages, making each piece of keepsake stationery feel purposeful and personal to you.
Memories are stories you’ll have for a lifetime, and through Yookl, we hope to inspire you to slow down time and hold onto your favourite memories with your Yookl stationery.
We can’t wait to introduce you to the exciting new pieces on the horizon.
In the meantime, reflect, write and enjoy your wander down memory lane.
Lynne x